A few weekends ago, I went to visit my brother, the ad-man. While I was there, we realized that there is a remarkable number of similarities between the buzzwords I hear and hate on a daily basis and the buzzwords that drive him crazy. Clearly, this was an invitation to do another post about all the buzzwords we despise:
Buzz-Phrase:
“Try to have some fun with it.”
What We Think It Means:
- Make it shinier/prettier/jazzier.
- Slam a beer before you write the copy.
- “This is going to be the most boring thing you’ve ever worked on in the history of the universe.”
Buzz-Phrase:
“Really try to plus this up.”
What We Think It Means:
Buzz-Phrase:
“Make them whole.”
What We Think It Means:
- Refund money when the client has a temper tantrum.
- Be better at your job, please.
- Give someone a tacky gift or arbitrary amount of money to make them feel better about their lives.
Buzz-Phrase:
“Lack of pull-through.”
What We Think It Means:
- Lack of follow up.
- Lack of follow through.
- Uhhhhh?
Barefoot Blogger said:
I’m totally with you on the socks thing!
ekabby111 said:
Right? Right?! They’re terrible!
Cat said:
Thought of you immediately when I heard this song.
Cat said:
sorry I meant this one… :https://www.youtube.com/watch?v=GyV_UG60dD4
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