A few weekends ago, I went to visit my brother, the ad-man. While I was there, we realized that there is a remarkable number of similarities between the buzzwords I hear and hate on a daily basis and the buzzwords that drive him crazy. Clearly, this was an invitation to do another post about all the buzzwords we despise:

Buzz-Phrase:

“Try to have some fun with it.”

What We Think It Means:

  • Make it shinier/prettier/jazzier.
  • Slam a beer before you write the copy.
  • “This is going to be the most boring thing you’ve ever worked on in the history of the universe.”

Buzz-Phrase:

“Really try to plus this up.”

What We Think It Means:

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Buzz-Phrase:

“Make them whole.”

What We Think It Means:

  • Refund money when the client has a temper tantrum.
  • Be better at your job, please.
  • Give someone a tacky gift or arbitrary amount of money to make them feel better about their lives.

Buzz-Phrase:

“Lack of pull-through.”

What We Think It Means:

  • Lack of follow up.
  • Lack of follow through.
  • Uhhhhh?

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